01 / Challenge
The client sold through social media and kept losing leads: there was no place to send traffic to. They needed a site that loads instantly, explains the product in seconds and turns a visitor into a lead.
02 / Approach
We started with a prototype on day two: structure, offer, path to the lead. The design went dark and interactive with a living scene, while staying fast: every effect was tested on a phone. The form was wired to CRM and analytics so every lead is visible.
03 / Steps
Brief & offer
broke down the product and audience, built a selling structure
Prototype
clickable draft in 2 days, edits before design
Build
design, frontend, living scene, integrations and payments
Launch
domain, analytics, headline A/B tests in week one
04 / Result
The site shipped in 3 weeks. Lead conversion grew 38% over the old landing, load time 0.9 seconds, Lighthouse 98. The client scaled ads without fear of burning budget.